Clean Slate_website pages_v1-02

WIPING
THE SLATE
CLEAN,

a new look for a law firm.

WIPING
THE SLATE
CLEAN,

a look for a law firm.

OBJECTIVE
Clean Slate Law came to Benali with a range of different needs. They had a logo, but needed stationery, a website update, social templates, emails, a presentation template and informational videos.

SOLUTION
Using their existing branding, I created this larger set of deliverables and worked with a copywriter to redo their website. I also art directed a motion graphics artist for a set of explainer videos that would live both on their website and socials.

Clean Slate_website pages_v1-03
The website
Clean Slate_website pages_v1-08
Clean Slate_website pages_v1-07
Explainer Videos
Socials
Clean Slate_website pages_v1-05
Presentation template
Clean Slate_website pages_v1-04
Emails
Clean Slate_website pages_v1-06

Projects

THE NEW DYNAMIC PEOPLE,a brand refresh.

A TOUCH OF PURPLE,setting a new Precedence.

Pairs perfectly with...a spirited campaign.

EVERY VICTORY STARTS WITH VISION,a RIA Eyewear packaging design

CONSTRUCT YOUR SUCCESS,a Benali Marketing rebrand.

WEBSITE UNDER CONSTRUCTION,a website project to match new branding.

BUILDING A COMMUNITY,a brand new website.

MAKING AN EVENT OF IT,a series of themed food posters.

EXPLORING A NEW TERRAIN,a new surface for a new website.

WIPING THE SLATE CLEAN,a new look for a law firm.

BUILDING A SOLID SURFACE,a new look for new construction.

ROOFING MADE HUMAN,a new brand for a new company.

PIECES OF A WHOLE,a Matson Logistics rebrand

MORE THAN JUST CONTENT,a digital publication for John McNeil Studio

THE FACE OF ANALYTICS, a logo design for Teradata

PLAYING DRESS-UP,a PeekKids clothing email campaign

KEEPING UP WITH SOCIAL,a Teradata social campaign

PAINTING A STATEMENT, a mural design project

A HUMAN TOUCH TO DATA,a Teradata animation storyboard

SHIPPING THROUGH THE YEARS,a set of annual reports

RUMINATING ABOUT TRAVEL,a logo system update

EXPRESSIONS OF A BRAND,a collection of smaller Teradata projects

WHAT'S IN THE FRIDGE,a food waste app

THE FUTURE OF MOTION,a General Motors internship

MAKING WORDS MOVE,a motion graphics collection

DISCUSS THE PATTERNS,a typography conference

A WARPED REALITY,a Christopher Nolan film festival

GIRLS STICK TOGETHER,a Girl Scouts rebrand

LET THEM GROW UP,an infant mortality campaign

FLY WITH ROYALTY,a KLM annual report

Copyright © 2026 Anne Hellersmith

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