KLM

FLY
WITH
ROYALTY,

a KLM annual report

FLY
WITH
ROYALTY,

a KLM annual report

OBJECTIVE
Redesign an annual report to reflects that company’s core values to their fullest. Include tables and infographics along with appropriate imagery.

SOLUTION
I created the visual system for this annual report using KLM’s brand colors, simple, clean typography, and two sets of photos. I combined black and white photography of various elements of its airplanes as well as full color travel photography to take the reader along on a KLM journey through the report.

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Projects

CONSTRUCT YOUR SUCCESS,a Benali Marketing rebrand.

MORE THAN JUST CONTENT,a digital publication for John McNeil Studio

EVERY VICTORY STARTS WITH VISION,a RIA Eyewear packaging design

THE FACE OF ANALYTICS, a logo design for Teradata

PIECES OF A WHOLE,a Matson Logistics rebrand

PLAYING DRESS-UP,a PeekKids clothing email campaign

KEEPING UP WITH SOCIAL,a Teradata social campaign

PAINTING A STATEMENT, a mural design project

A HUMAN TOUCH TO DATA,a Teradata animation storyboard

SHIPPING THROUGH THE YEARS,a set of annual reports

RUMINATING ABOUT TRAVEL,a logo system update

EXPRESSIONS OF A BRAND,a collection of smaller Teradata projects

WHAT'S IN THE FRIDGE,a food waste app

THE FUTURE OF MOTION,a General Motors internship

MAKING WORDS MOVE,a motion graphics collection

DISCUSS THE PATTERNS,a typography conference

A WARPED REALITY,a Christopher Nolan film festival

GIRLS STICK TOGETHER,a Girl Scouts rebrand

LET THEM GROW UP,an infant mortality campaign

FLY WITH ROYALTY,a KLM annual report

Copyright © 2021 Anne Hellersmith

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