KLM

FLY
WITH
ROYALTY,

a KLM annual report

FLY
WITH
ROYALTY,

a KLM annual report

OBJECTIVE
Redesign an annual report to reflects that company’s core values to their fullest. Include tables and infographics along with appropriate imagery.

SOLUTION
I created the visual system for this annual report using KLM’s brand colors, simple, clean typography, and two sets of photos. I combined black and white photography of various elements of its airplanes as well as full color travel photography to take the reader along on a KLM journey through the report.

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Projects

GIRLS STICK TOGETHER,a Girl Scouts rebrand

WHAT'S IN THE FRIDGE,a food waste app

LET THEM GROW UP,an infant mortality campaign

FLY WITH ROYALTY,a KLM annual report

MAKING WORDS MOVE,a motion graphics collection

DISCUSS THE PATTERNS,a typography conference

THE FUTURE OF MOTION,a General Motors internship

A WARPED REALITY,a Christopher Nolan film festival

Copyright © 2017 Anne Hellersmith

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