EXPRESSIONS OF A
BRAND,
a collection of smaller Teradata projects
EXPRESSIONS OF A
BRAND,
a collection of smaller Teradata projects
OBJECTIVE
As one of John McNeil Studio's continuing clients, Teradata had a large range of projects they asked us to work on. As part of the studio, some of these smaller, one-off, projects would inevitably end up with me. The main challenge for each of these was to pull through the branding system we'd established earlier while keeping the graphics both engaging and effective.
SOLUTION
A large range of smaller projects. See below a snapshot of the Teradata brand extensions I worked on. In order of appearance: 2019 year in review presentation deck, Uplevel internal posters and banners for internal sharepoint site, Teradata Universe 2019 conference website and store graphics, competitor "battlecards", and the Teradata diversity and inclusion webpage.
Projects
CONSTRUCT YOUR SUCCESS,a Benali Marketing rebrand.
MORE THAN JUST CONTENT,a digital publication for John McNeil Studio
EVERY VICTORY STARTS WITH VISION,a RIA Eyewear packaging design
THE FACE OF ANALYTICS, a logo design for Teradata
PIECES OF A WHOLE,a Matson Logistics rebrand
PLAYING DRESS-UP,a PeekKids clothing email campaign
KEEPING UP WITH SOCIAL,a Teradata social campaign
PAINTING A STATEMENT, a mural design project
A HUMAN TOUCH TO DATA,a Teradata animation storyboard
SHIPPING THROUGH THE YEARS,a set of annual reports
RUMINATING ABOUT TRAVEL,a logo system update
EXPRESSIONS OF A BRAND,a collection of smaller Teradata projects
WHAT'S IN THE FRIDGE,a food waste app
THE FUTURE OF MOTION,a General Motors internship
MAKING WORDS MOVE,a motion graphics collection
DISCUSS THE PATTERNS,a typography conference
A WARPED REALITY,a Christopher Nolan film festival
GIRLS STICK TOGETHER,a Girl Scouts rebrand
LET THEM GROW UP,an infant mortality campaign
FLY WITH ROYALTY,a KLM annual report