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EXPRESSIONS OF A
BRAND,

a collection of smaller Teradata projects

EXPRESSIONS OF A
BRAND,

a collection of smaller Teradata projects

OBJECTIVE
As one of John McNeil Studio's continuing clients, Teradata had a large range of projects they asked us to work on. As part of the studio, some of these smaller, one-off, projects would inevitably end up with me. The main challenge for each of these was to pull through the branding system we'd established earlier while keeping the graphics both engaging and effective.

SOLUTION
A large range of smaller projects. See below a snapshot of the Teradata brand extensions I worked on. In order of appearance: 2019 year in review presentation deck, Uplevel internal posters and banners for internal sharepoint site, Teradata Universe 2019 conference website and store graphics, competitor "battlecards", and the Teradata diversity and inclusion webpage.

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Projects

MORE THAN JUST CONTENT,a digital publication for John McNeil Studio

EVERY VICTORY STARTS WITH VISION,a RIA Eyewear packaging design

PIECES OF A WHOLE,a Matson Logistics rebrand

PAINTING A STATEMENT, a mural design project

KEEPING UP WITH SOCIAL,a Teradata social campaign

PLAYING DRESS-UP,a PeekKids clothing email campaign

THE FACE OF ANALYTICS, a logo design for Teradata

EXPRESSIONS OF A BRAND,a collection of smaller Teradata projects

SHIPPING THROUGH THE YEARS,a set of annual reports

A HUMAN TOUCH TO DATA,a Teradata animation storyboard

GIRLS STICK TOGETHER,a Girl Scouts rebrand

RUMINATING ABOUT TRAVEL,a logo system update

WHAT'S IN THE FRIDGE,a food waste app

THE FUTURE OF MOTION,a General Motors internship

FLY WITH ROYALTY,a KLM annual report

MAKING WORDS MOVE,a motion graphics collection

A WARPED REALITY,a Christopher Nolan film festival

DISCUSS THE PATTERNS,a typography conference

LET THEM GROW UP,an infant mortality campaign

Copyright © 2020 Anne Hellersmith

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