Design a system and range of promotional materials intended to draw students into a creative career at General Motors. Set the groundwork for a campaign to provide high school and college students with a creative yet practical career option.
I developed a bright, vibrant visual system to rebrand the GM Design Center and appeal to a younger audience. I designed a set of informational cards—one for each department of the Design Center—that would all come in a small custom folder to be handed out at career days and talks. Along with this, I redesigned a small instructional booklet that goes through the steps involved in drawing a car. This is a project that will be expanded on by my supervisor and the rest of the graphic design team at General Motors.
EVERY VICTORY STARTS WITH VISION,a RIA Eyewear packaging design
PAINTING A STATEMENT, a mural design project
THE FACE OF ANALYTICS, a logo design for Teradata
SHIPPING THROUGH THE YEARS,a set of annual reports
A HUMAN TOUCH TO DATA,a Teradata animation storyboard
RUMINATING ABOUT TRAVEL,a logo system update
GIRLS STICK TOGETHER,a Girl Scouts rebrand
WHAT'S IN THE FRIDGE,a food waste app
THE FUTURE OF MOTION,a General Motors internship
FLY WITH ROYALTY,a KLM annual report
MAKING WORDS MOVE,a motion graphics collection
A WARPED REALITY,a Christopher Nolan film festival
DISCUSS THE PATTERNS,a typography conference
LET THEM GROW UP,an infant mortality campaign