GM4

THE
FUTURE
OF MOTION,

a General Motors internship

THE
FUTURE
OF MOTION,

a General Motors internship

OBJECTIVE
Design a system and range of promotional materials intended to draw students into a creative career at General Motors. Set the groundwork for a campaign to provide high school and college students with a creative yet practical career option.

SOLUTION
I developed a bright, vibrant visual system to rebrand the GM Design Center and appeal to a younger audience. I designed a set of informational cards—one for each department of the Design Center—that would all come in a small custom folder to be handed out at career days and talks. Along with this, I redesigned a small instructional booklet that goes through the steps involved in drawing a car. This is a project that will be expanded on by my supervisor and the rest of the graphic design team at General Motors.

GM
GM3
GM2

Projects

PIECES OF A WHOLE,a Matson Logistics rebrand

CONSTRUCT YOUR SUCCESS,a Benali Marketing rebrand.

WEBSITE UNDER CONSTRUCTION,a website project to match new branding.

MORE THAN JUST CONTENT,a digital publication for John McNeil Studio

EVERY VICTORY STARTS WITH VISION,a RIA Eyewear packaging design

THE FACE OF ANALYTICS, a logo design for Teradata

PLAYING DRESS-UP,a PeekKids clothing email campaign

KEEPING UP WITH SOCIAL,a Teradata social campaign

PAINTING A STATEMENT, a mural design project

A HUMAN TOUCH TO DATA,a Teradata animation storyboard

SHIPPING THROUGH THE YEARS,a set of annual reports

RUMINATING ABOUT TRAVEL,a logo system update

EXPRESSIONS OF A BRAND,a collection of smaller Teradata projects

WHAT'S IN THE FRIDGE,a food waste app

THE FUTURE OF MOTION,a General Motors internship

MAKING WORDS MOVE,a motion graphics collection

DISCUSS THE PATTERNS,a typography conference

A WARPED REALITY,a Christopher Nolan film festival

GIRLS STICK TOGETHER,a Girl Scouts rebrand

LET THEM GROW UP,an infant mortality campaign

FLY WITH ROYALTY,a KLM annual report

Copyright © 2021 Anne Hellersmith

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