Design a system and range of promotional materials intended to draw students into a creative career at General Motors. Set the groundwork for a campaign to provide high school and college students with a creative yet practical career option.
I developed a bright, vibrant visual system to rebrand the GM Design Center and appeal to a younger audience. I designed a set of informational cards—one for each department of the Design Center—that would all come in a small custom folder to be handed out at career days and talks. Along with this, I redesigned a small instructional booklet that goes through the steps involved in drawing a car. This is a project that will be expanded on by my supervisor and the rest of the graphic design team at General Motors.
MAKING AN EVENT OF IT,a series of themed food posters.
CONSTRUCT YOUR SUCCESS,a Benali Marketing rebrand.
WEBSITE UNDER CONSTRUCTION,a website project to match new branding.
ROOFING MADE HUMAN,a new brand for a new company.
PIECES OF A WHOLE,a Matson Logistics rebrand
MORE THAN JUST CONTENT,a digital publication for John McNeil Studio
EVERY VICTORY STARTS WITH VISION,a RIA Eyewear packaging design
THE FACE OF ANALYTICS, a logo design for Teradata
PLAYING DRESS-UP,a PeekKids clothing email campaign
KEEPING UP WITH SOCIAL,a Teradata social campaign
PAINTING A STATEMENT, a mural design project
A HUMAN TOUCH TO DATA,a Teradata animation storyboard
SHIPPING THROUGH THE YEARS,a set of annual reports
RUMINATING ABOUT TRAVEL,a logo system update
EXPRESSIONS OF A BRAND,a collection of smaller Teradata projects
WHAT'S IN THE FRIDGE,a food waste app
THE FUTURE OF MOTION,a General Motors internship
MAKING WORDS MOVE,a motion graphics collection
DISCUSS THE PATTERNS,a typography conference
A WARPED REALITY,a Christopher Nolan film festival
GIRLS STICK TOGETHER,a Girl Scouts rebrand
LET THEM GROW UP,an infant mortality campaign
FLY WITH ROYALTY,a KLM annual report
Copyright © 2022 Anne Hellersmith