THE
FACE OF
ANALYTICS,
a logo design for Teradata
THE
FACE OF
ANALYTICS,
a logo design for Teradata
THE
FACE OF
ANALYTICS,
a logo design for Teradata
THE
FACE OF
ANALYTICS,
a logo design for Teradata
THE
FACE OF
ANALYTICS,
a logo design for Teradata
OBJECTIVE
To redesign the logo and branding of Teradata, a data analytics company that hired John McNeil Studio to give their company a new face. The full project included a fully defined brand book and various ad campaigns as well as redesigning their website and social media platforms. But I was most heavily involved in the initial stages of logo development.
SOLUTION
As with any logo design process, my creative director and I went through many iterations and explorations of both graphic and type solutions before deciding on a clean, simple, yet powerful logomark.
OBJECTIVE
To redesign the logo and branding of Teradata, a data analytics company that hired John McNeil Studio to give their company a new face. The full project included a fully defined brand book and various ad campaigns as well as redesigning their website and social media platforms. But I was most heavily involved in the initial stages of logo development.
SOLUTION
As with any logo design process, my creative director and I went through many iterations and explorations of both graphic and type solutions before deciding on a clean, simple, yet powerful logomark.
OBJECTIVE
To redesign the logo and branding of Teradata, a data analytics company that hired John McNeil Studio to give their company a new face. The full project included a fully defined brand book and various ad campaigns as well as redesigning their website and social media platforms. But I was most heavily involved in the initial stages of logo development.
SOLUTION
As with any logo design process, my creative director and I went through many iterations and explorations of both graphic and type solutions before deciding on a clean, simple, yet powerful logomark.
OBJECTIVE
To redesign the logo and branding of Teradata, a data analytics company that hired John McNeil Studio to give their company a new face. The full project included a fully defined brand book and various ad campaigns as well as redesigning their website and social media platforms. But I was most heavily involved in the initial stages of logo development.
SOLUTION
As with any logo design process, my creative director and I went through many iterations and explorations of both graphic and type solutions before deciding on a clean, simple, yet powerful logomark.
Logo mark explorations
Word mark explorations
Dot graphic explorations
Dot icon explorations
Final color palete
Approved logo variants
Projects
MORE THAN JUST CONTENT,a digital publication for John McNeil Studio
EVERY VICTORY STARTS WITH VISION,a RIA Eyewear packaging design
PIECES OF A WHOLE,a Matson Logistics rebrand
PAINTING A STATEMENT, a mural design project
KEEPING UP WITH SOCIAL,a Teradata social campaign
PLAYING DRESS-UP,a PeekKids clothing email campaign
THE FACE OF ANALYTICS, a logo design for Teradata
EXPRESSIONS OF A BRAND,a collection of smaller Teradata projects
SHIPPING THROUGH THE YEARS,a set of annual reports
A HUMAN TOUCH TO DATA,a Teradata animation storyboard
GIRLS STICK TOGETHER,a Girl Scouts rebrand
RUMINATING ABOUT TRAVEL,a logo system update
WHAT'S IN THE FRIDGE,a food waste app
THE FUTURE OF MOTION,a General Motors internship
FLY WITH ROYALTY,a KLM annual report
MAKING WORDS MOVE,a motion graphics collection
A WARPED REALITY,a Christopher Nolan film festival
DISCUSS THE PATTERNS,a typography conference
LET THEM GROW UP,an infant mortality campaign