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THE
FACE OF
ANALYTICS,

a logo design for Teradata

THE
FACE OF
ANALYTICS,

a logo design for Teradata

THE
FACE OF
ANALYTICS,

a logo design for Teradata

THE
FACE OF
ANALYTICS,

a logo design for Teradata

THE 
FACE OF
ANALYTICS,

a logo design for Teradata

OBJECTIVE
To redesign the logo and branding of Teradata, a data analytics company that hired John McNeil Studio to give their company a new face. The full project included a fully defined brand book and various ad campaigns as well as redesigning their website and social media platforms. But I was most heavily involved in the initial stages of logo development.

SOLUTION
As with any logo design process, my creative director and I went through many iterations and explorations of both graphic and type solutions before deciding on a clean, simple, yet powerful logomark.

OBJECTIVE
To redesign the logo and branding of Teradata, a data analytics company that hired John McNeil Studio to give their company a new face. The full project included a fully defined brand book and various ad campaigns as well as redesigning their website and social media platforms. But I was most heavily involved in the initial stages of logo development.

SOLUTION
As with any logo design process, my creative director and I went through many iterations and explorations of both graphic and type solutions before deciding on a clean, simple, yet powerful logomark.

OBJECTIVE
To redesign the logo and branding of Teradata, a data analytics company that hired John McNeil Studio to give their company a new face. The full project included a fully defined brand book and various ad campaigns as well as redesigning their website and social media platforms. But I was most heavily involved in the initial stages of logo development.

SOLUTION
As with any logo design process, my creative director and I went through many iterations and explorations of both graphic and type solutions before deciding on a clean, simple, yet powerful logomark.

OBJECTIVE
To redesign the logo and branding of Teradata, a data analytics company that hired John McNeil Studio to give their company a new face. The full project included a fully defined brand book and various ad campaigns as well as redesigning their website and social media platforms. But I was most heavily involved in the initial stages of logo development.

SOLUTION
As with any logo design process, my creative director and I went through many iterations and explorations of both graphic and type solutions before deciding on a clean, simple, yet powerful logomark.

Logo mark explorations

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Word mark explorations

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Dot graphic explorations

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Dot icon explorations

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Final color palete

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Approved logo variants

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Projects

MORE THAN JUST CONTENT,a digital publication for John McNeil Studio

EVERY VICTORY STARTS WITH VISION,a RIA Eyewear packaging design

PIECES OF A WHOLE,a Matson Logistics rebrand

PAINTING A STATEMENT, a mural design project

KEEPING UP WITH SOCIAL,a Teradata social campaign

PLAYING DRESS-UP,a PeekKids clothing email campaign

THE FACE OF ANALYTICS, a logo design for Teradata

EXPRESSIONS OF A BRAND,a collection of smaller Teradata projects

SHIPPING THROUGH THE YEARS,a set of annual reports

A HUMAN TOUCH TO DATA,a Teradata animation storyboard

GIRLS STICK TOGETHER,a Girl Scouts rebrand

RUMINATING ABOUT TRAVEL,a logo system update

WHAT'S IN THE FRIDGE,a food waste app

THE FUTURE OF MOTION,a General Motors internship

FLY WITH ROYALTY,a KLM annual report

MAKING WORDS MOVE,a motion graphics collection

A WARPED REALITY,a Christopher Nolan film festival

DISCUSS THE PATTERNS,a typography conference

LET THEM GROW UP,an infant mortality campaign

Copyright © 2020 Anne Hellersmith

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