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THE
FACE OF
ANALYTICS,

a logo design for Teradata

THE
FACE OF
ANALYTICS,

a logo design for Teradata

THE
FACE OF
ANALYTICS,

a logo design for Teradata

THE
FACE OF
ANALYTICS,

a logo design for Teradata

THE 
FACE OF
ANALYTICS,

a logo design for Teradata

OBJECTIVE
To redesign the logo and branding of Teradata, a data analytics company that hired John McNeil Studio to give their company a new face. The full project included a fully defined brand book and various ad campaigns as well as redesigning their website and social media platforms. But I was most heavily involved in the initial stages of logo development.

SOLUTION
As with any logo design process, my creative director and I went through many iterations and explorations of both graphic and type solutions before deciding on a clean, simple, yet powerful logomark.

OBJECTIVE
To redesign the logo and branding of Teradata, a data analytics company that hired John McNeil Studio to give their company a new face. The full project included a fully defined brand book and various ad campaigns as well as redesigning their website and social media platforms. But I was most heavily involved in the initial stages of logo development.

SOLUTION
As with any logo design process, my creative director and I went through many iterations and explorations of both graphic and type solutions before deciding on a clean, simple, yet powerful logomark.

OBJECTIVE
To redesign the logo and branding of Teradata, a data analytics company that hired John McNeil Studio to give their company a new face. The full project included a fully defined brand book and various ad campaigns as well as redesigning their website and social media platforms. But I was most heavily involved in the initial stages of logo development.

SOLUTION
As with any logo design process, my creative director and I went through many iterations and explorations of both graphic and type solutions before deciding on a clean, simple, yet powerful logomark.

OBJECTIVE
To redesign the logo and branding of Teradata, a data analytics company that hired John McNeil Studio to give their company a new face. The full project included a fully defined brand book and various ad campaigns as well as redesigning their website and social media platforms. But I was most heavily involved in the initial stages of logo development.

SOLUTION
As with any logo design process, my creative director and I went through many iterations and explorations of both graphic and type solutions before deciding on a clean, simple, yet powerful logomark.

Logo mark explorations

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Word mark explorations

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Dot graphic explorations

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Dot icon explorations

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Final color palete

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Approved logo variants

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Projects

CONSTRUCT YOUR SUCCESS,a Benali Marketing rebrand.

MORE THAN JUST CONTENT,a digital publication for John McNeil Studio

EVERY VICTORY STARTS WITH VISION,a RIA Eyewear packaging design

THE FACE OF ANALYTICS, a logo design for Teradata

PIECES OF A WHOLE,a Matson Logistics rebrand

PLAYING DRESS-UP,a PeekKids clothing email campaign

KEEPING UP WITH SOCIAL,a Teradata social campaign

PAINTING A STATEMENT, a mural design project

A HUMAN TOUCH TO DATA,a Teradata animation storyboard

SHIPPING THROUGH THE YEARS,a set of annual reports

RUMINATING ABOUT TRAVEL,a logo system update

EXPRESSIONS OF A BRAND,a collection of smaller Teradata projects

WHAT'S IN THE FRIDGE,a food waste app

THE FUTURE OF MOTION,a General Motors internship

MAKING WORDS MOVE,a motion graphics collection

DISCUSS THE PATTERNS,a typography conference

A WARPED REALITY,a Christopher Nolan film festival

GIRLS STICK TOGETHER,a Girl Scouts rebrand

LET THEM GROW UP,an infant mortality campaign

FLY WITH ROYALTY,a KLM annual report

Copyright © 2021 Anne Hellersmith

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