OBJECTIVE
Create an organization to address a serious social problem. Design a brand for the organization and an identity system with a logo, posters and a website as well as a range of related products.

SOLUTION
A poster campaign to inform the public about infant mortality rates and provide aid to young parents in communities struggling with high infant mortality rates. Deliverables include posters, a website, a printed booklet, and a care package. The visuals rely heavily on intimate, black and white photography alongside bold statistics.