GSA rebrand

GIRLS
STICK
TOGETHER,

a Girl Scouts rebrand.

GIRLS
STICK
TOGETHER,

a Girl Scouts rebrand.

OBJECTIVE
To pick a brand and revamp not only the look and feel of that brand but also imagine expansion options. Examine the core values of that brand and explore how they might apply across a new target audience.

SOLUTION
The Girl Scouts of America (gsa) has a core mission of helping girls from a very young age through high school.
I envisioned 
what they might do if they started helping adult women as well. 

I gave the gsa a bolder, more mature look, and focused on how their organization could empower all women personally, socially and financially. 

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Projects

GIRLS STICK TOGETHER,a Girl Scouts rebrand

WHAT'S IN THE FRIDGE,a food waste app

LET THEM GROW UP,an infant mortality campaign

FLY WITH ROYALTY,a KLM annual report

MAKING WORDS MOVE,a motion graphics collection

DISCUSS THE PATTERNS,a typography conference

THE FUTURE OF MOTION,a General Motors internship

A WARPED REALITY,a Christopher Nolan film festival

Copyright © 2017 Anne Hellersmith

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