GSA rebrand

GIRLS
STICK
TOGETHER,

a Girl Scouts rebrand.

GIRLS
STICK
TOGETHER,

a Girl Scouts rebrand.

OBJECTIVE
To pick a brand and revamp not only the look and feel of that brand but also imagine expansion options. Examine the core values of that brand and explore how they might apply across a new target audience.

SOLUTION
The Girl Scouts of America (gsa) has a core mission of helping girls from a very young age through high school.
I envisioned 
what they might do if they started helping adult women as well. 

I gave the gsa a bolder, more mature look, and focused on how their organization could empower all women personally, socially and financially. 

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Projects

CONSTRUCT YOUR SUCCESS,a Benali Marketing rebrand.

MORE THAN JUST CONTENT,a digital publication for John McNeil Studio

EVERY VICTORY STARTS WITH VISION,a RIA Eyewear packaging design

THE FACE OF ANALYTICS, a logo design for Teradata

PIECES OF A WHOLE,a Matson Logistics rebrand

PLAYING DRESS-UP,a PeekKids clothing email campaign

KEEPING UP WITH SOCIAL,a Teradata social campaign

PAINTING A STATEMENT, a mural design project

A HUMAN TOUCH TO DATA,a Teradata animation storyboard

SHIPPING THROUGH THE YEARS,a set of annual reports

RUMINATING ABOUT TRAVEL,a logo system update

EXPRESSIONS OF A BRAND,a collection of smaller Teradata projects

WHAT'S IN THE FRIDGE,a food waste app

THE FUTURE OF MOTION,a General Motors internship

MAKING WORDS MOVE,a motion graphics collection

DISCUSS THE PATTERNS,a typography conference

A WARPED REALITY,a Christopher Nolan film festival

GIRLS STICK TOGETHER,a Girl Scouts rebrand

LET THEM GROW UP,an infant mortality campaign

FLY WITH ROYALTY,a KLM annual report

Copyright © 2021 Anne Hellersmith

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