To pick a brand and revamp not only the look and feel of that brand but also imagine expansion options. Examine the core values of that brand and explore how they might apply across a new target audience.
The Girl Scouts of America (gsa) has a core mission of helping girls from a very young age through high school.
I envisioned what they might do if they started helping adult women as well.
I gave the gsa a bolder, more mature look, and focused on how their organization could empower all women personally, socially and financially.
RUMINATING ABOUT TRAVEL,a logo system update
GIRLS STICK TOGETHER,a Girl Scouts rebrand
WHAT'S IN THE FRIDGE,a food waste app
LET THEM GROW UP,an infant mortality campaign
FLY WITH ROYALTY,a KLM annual report
MAKING WORDS MOVE,a motion graphics collection
DISCUSS THE PATTERNS,a typography conference
THE FUTURE OF MOTION,a General Motors internship
A WARPED REALITY,a Christopher Nolan film festival