To pick a brand and revamp not only the look and feel of that brand but also imagine expansion options. Examine the core values of that brand and explore how they might apply across a new target audience.
The Girl Scouts of America (gsa) has a core mission of helping girls from a very young age through high school.
I envisioned what they might do if they started helping adult women as well.
I gave the gsa a bolder, more mature look, and focused on how their organization could empower all women personally, socially and financially.
MORE THAN JUST CONTENT,a digital publication for John McNeil Studio
EVERY VICTORY STARTS WITH VISION,a RIA Eyewear packaging design
PIECES OF A WHOLE,a Matson Logistics rebrand
PAINTING A STATEMENT, a mural design project
KEEPING UP WITH SOCIAL,a Teradata social campaign
PLAYING DRESS-UP,a PeekKids clothing email campaign
THE FACE OF ANALYTICS, a logo design for Teradata
EXPRESSIONS OF A BRAND,a collection of smaller Teradata projects
SHIPPING THROUGH THE YEARS,a set of annual reports
A HUMAN TOUCH TO DATA,a Teradata animation storyboard
GIRLS STICK TOGETHER,a Girl Scouts rebrand
RUMINATING ABOUT TRAVEL,a logo system update
WHAT'S IN THE FRIDGE,a food waste app
THE FUTURE OF MOTION,a General Motors internship
FLY WITH ROYALTY,a KLM annual report
MAKING WORDS MOVE,a motion graphics collection
A WARPED REALITY,a Christopher Nolan film festival
DISCUSS THE PATTERNS,a typography conference
LET THEM GROW UP,an infant mortality campaign