To pick a brand and revamp not only the look and feel of that brand but also imagine expansion options. Examine the core values of that brand and explore how they might apply across a new target audience.
The Girl Scouts of America (gsa) has a core mission of helping girls from a very young age through high school.
I envisioned what they might do if they started helping adult women as well.
I gave the gsa a bolder, more mature look, and focused on how their organization could empower all women personally, socially and financially.
CONSTRUCT YOUR SUCCESS,a Benali Marketing rebrand.
MORE THAN JUST CONTENT,a digital publication for John McNeil Studio
EVERY VICTORY STARTS WITH VISION,a RIA Eyewear packaging design
THE FACE OF ANALYTICS, a logo design for Teradata
PIECES OF A WHOLE,a Matson Logistics rebrand
PLAYING DRESS-UP,a PeekKids clothing email campaign
KEEPING UP WITH SOCIAL,a Teradata social campaign
PAINTING A STATEMENT, a mural design project
A HUMAN TOUCH TO DATA,a Teradata animation storyboard
SHIPPING THROUGH THE YEARS,a set of annual reports
RUMINATING ABOUT TRAVEL,a logo system update
EXPRESSIONS OF A BRAND,a collection of smaller Teradata projects
WHAT'S IN THE FRIDGE,a food waste app
THE FUTURE OF MOTION,a General Motors internship
MAKING WORDS MOVE,a motion graphics collection
DISCUSS THE PATTERNS,a typography conference
A WARPED REALITY,a Christopher Nolan film festival
GIRLS STICK TOGETHER,a Girl Scouts rebrand
LET THEM GROW UP,an infant mortality campaign
FLY WITH ROYALTY,a KLM annual report