GSA rebrand

GIRLS
STICK
TOGETHER,

a Girl Scouts rebrand.

GIRLS
STICK
TOGETHER,

a Girl Scouts rebrand.

OBJECTIVE
To pick a brand and revamp not only the look and feel of that brand but also imagine expansion options. Examine the core values of that brand and explore how they might apply across a new target audience.

SOLUTION
The Girl Scouts of America (gsa) has a core mission of helping girls from a very young age through high school.
I envisioned 
what they might do if they started helping adult women as well. 

I gave the gsa a bolder, more mature look, and focused on how their organization could empower all women personally, socially and financially. 

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Projects

MORE THAN JUST CONTENT,a digital publication for John McNeil Studio

EVERY VICTORY STARTS WITH VISION,a RIA Eyewear packaging design

PIECES OF A WHOLE,a Matson Logistics rebrand

PAINTING A STATEMENT, a mural design project

KEEPING UP WITH SOCIAL,a Teradata social campaign

PLAYING DRESS-UP,a PeekKids clothing email campaign

THE FACE OF ANALYTICS, a logo design for Teradata

EXPRESSIONS OF A BRAND,a collection of smaller Teradata projects

SHIPPING THROUGH THE YEARS,a set of annual reports

A HUMAN TOUCH TO DATA,a Teradata animation storyboard

GIRLS STICK TOGETHER,a Girl Scouts rebrand

RUMINATING ABOUT TRAVEL,a logo system update

WHAT'S IN THE FRIDGE,a food waste app

THE FUTURE OF MOTION,a General Motors internship

FLY WITH ROYALTY,a KLM annual report

MAKING WORDS MOVE,a motion graphics collection

A WARPED REALITY,a Christopher Nolan film festival

DISCUSS THE PATTERNS,a typography conference

LET THEM GROW UP,an infant mortality campaign

Copyright © 2020 Anne Hellersmith

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