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DISCUSS
THE
PATTERNS,

a typography conference

DISCUSS
THE
PATTERNS,

a typography conference

OBJECTIVE
Develop a range of materials for a typography conference. Create a visual system and use it across promotional materials as well as products useful during the conference itself.

SOLUTION
For the visuals, I took inspiration from the name of the conference, Rhythm. This led me to play with patterns, textures and repeated shapes. I used a combination of geometric shapes, bright colors, photography, and dynamic compositions to invite the audience to come take a closer look and get involved with the themes of the conference.

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Projects

BUILDING A SOLID SURFACE,a new look for new construction.

EXPLORING A NEW TERRAIN,a new surface for a new website.

CONSTRUCT YOUR SUCCESS,a Benali Marketing rebrand.

BUILDING A COMMUNITY,a brand new website.

MAKING AN EVENT OF IT,a series of themed food posters.

WEBSITE UNDER CONSTRUCTION,a website project to match new branding.

ROOFING MADE HUMAN,a new brand for a new company.

PIECES OF A WHOLE,a Matson Logistics rebrand

MORE THAN JUST CONTENT,a digital publication for John McNeil Studio

EVERY VICTORY STARTS WITH VISION,a RIA Eyewear packaging design

THE FACE OF ANALYTICS, a logo design for Teradata

PLAYING DRESS-UP,a PeekKids clothing email campaign

KEEPING UP WITH SOCIAL,a Teradata social campaign

PAINTING A STATEMENT, a mural design project

A HUMAN TOUCH TO DATA,a Teradata animation storyboard

SHIPPING THROUGH THE YEARS,a set of annual reports

RUMINATING ABOUT TRAVEL,a logo system update

EXPRESSIONS OF A BRAND,a collection of smaller Teradata projects

WHAT'S IN THE FRIDGE,a food waste app

THE FUTURE OF MOTION,a General Motors internship

MAKING WORDS MOVE,a motion graphics collection

DISCUSS THE PATTERNS,a typography conference

A WARPED REALITY,a Christopher Nolan film festival

GIRLS STICK TOGETHER,a Girl Scouts rebrand

LET THEM GROW UP,an infant mortality campaign

FLY WITH ROYALTY,a KLM annual report

Copyright © 2022 Anne Hellersmith

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