Screen on the wall in a cafe with an ad for a

MAKING
AN EVENT
OF IT,

a series of themed food posters.

MAKING
AN EVENT
OF IT,

a series of themed food posters.

OBJECTIVE
Fresh Ideas Management provides catering for a wide range of large venues, including school, university and retirement home cafeterias. As part of their service they provide themes for special food events. In the past, the venue would request an event, Fresh Ideas Management would provide the ingredients and then scramble to create posters to advertise said event. My job was to build out a pack of designed assets they could pull from easily when venues requested a theme.

SOLUTION
A series of posters in 3 sizes (vertical and horizontal screen-sized digital posters and a vertical US letter print flyer) for 39 different themed food events.

The Brand
Nosh Nation Logo sketches
Nosh Nation Logo color variations
Nosh Nation Logo final single color versions
Nosh Nation Final, full color logo with measurements
Nosh Nation color palette
An apron and a cap in purple with the Nosh Nation logo in white on them
The Posters
Poster outside of a restaurant advertising a waffles event.
Poster outside of a restaurant advertising a BBQ event.
Horizontal poster advertising a warm cookie event
2 horizontal food event posters. One advertising a fondue station, the other a cereal bar.
Horizontal poster advertising a Spuds Bar event
2 horizontal food event posters. One advertising a trail mix bar, the other a banana themed event.
3 horizontal halloween event posters
3 horizontal valentine's day posters
An ad for Gyros Bar hanging in a frame above a table
Horizontal poster advertising a walking tacos event
2 horizontal posters advertising a sliders and a build your own ice cream sandwich event
A horizontal poster advertising an Oktoberfest event.
A collection of horizontal posters. The center one advertising a St. Patrick's Day event. Other themes include: Lemonade stand, Italian Soda bar, icecream, chips and salsa and hot chocolate.
Two flyers on a blank background. The top one advertising a
Two flyers on a blank background. The top one advertising an Oktoberfest event. And the bottom one advertising a warm cookies event.
A collection of horizontal posters. The center one advertising a Wing Bar. Other themes include Handmade doughnuts, Thanksgiving, brownie bowls, smores, spuds bar and chili cook-off.

Projects

CONSTRUCT YOUR SUCCESS,a Benali Marketing rebrand.

WEBSITE UNDER CONSTRUCTION,a website project to match new branding.

BUILDING A COMMUNITY,a brand new website.

MAKING AN EVENT OF IT,a series of themed food posters.

EXPLORING A NEW TERRAIN,a new surface for a new website.

WIPING THE SLATE CLEAN,a new look for a law firm.

BUILDING A SOLID SURFACE,a new look for new construction.

ROOFING MADE HUMAN,a new brand for a new company.

PIECES OF A WHOLE,a Matson Logistics rebrand

MORE THAN JUST CONTENT,a digital publication for John McNeil Studio

EVERY VICTORY STARTS WITH VISION,a RIA Eyewear packaging design

THE FACE OF ANALYTICS, a logo design for Teradata

PLAYING DRESS-UP,a PeekKids clothing email campaign

KEEPING UP WITH SOCIAL,a Teradata social campaign

PAINTING A STATEMENT, a mural design project

A HUMAN TOUCH TO DATA,a Teradata animation storyboard

SHIPPING THROUGH THE YEARS,a set of annual reports

RUMINATING ABOUT TRAVEL,a logo system update

EXPRESSIONS OF A BRAND,a collection of smaller Teradata projects

WHAT'S IN THE FRIDGE,a food waste app

THE FUTURE OF MOTION,a General Motors internship

MAKING WORDS MOVE,a motion graphics collection

DISCUSS THE PATTERNS,a typography conference

A WARPED REALITY,a Christopher Nolan film festival

GIRLS STICK TOGETHER,a Girl Scouts rebrand

LET THEM GROW UP,an infant mortality campaign

FLY WITH ROYALTY,a KLM annual report

Copyright © 2022 Anne Hellersmith

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