Pick a major problem we face and figure out a way to solve that problem through an interactive interface. Then go on to design this interface from the ground up, starting with user journeys and ending with a fully flushed-out product.
The problem I picked was food waste, a huge issue in America and worldwide. I created an app that would help people track their food and avoid wasting it. The app tracks expiration dates and alerts the user when something is about to spoil, while suggesting recipes using ingredients the user already has. The visuals are meant to be friendly, calming and inviting.
MAKING AN EVENT OF IT,a series of themed food posters.
CONSTRUCT YOUR SUCCESS,a Benali Marketing rebrand.
WEBSITE UNDER CONSTRUCTION,a website project to match new branding.
ROOFING MADE HUMAN,a new brand for a new company.
PIECES OF A WHOLE,a Matson Logistics rebrand
MORE THAN JUST CONTENT,a digital publication for John McNeil Studio
EVERY VICTORY STARTS WITH VISION,a RIA Eyewear packaging design
THE FACE OF ANALYTICS, a logo design for Teradata
PLAYING DRESS-UP,a PeekKids clothing email campaign
KEEPING UP WITH SOCIAL,a Teradata social campaign
PAINTING A STATEMENT, a mural design project
A HUMAN TOUCH TO DATA,a Teradata animation storyboard
SHIPPING THROUGH THE YEARS,a set of annual reports
RUMINATING ABOUT TRAVEL,a logo system update
EXPRESSIONS OF A BRAND,a collection of smaller Teradata projects
WHAT'S IN THE FRIDGE,a food waste app
THE FUTURE OF MOTION,a General Motors internship
MAKING WORDS MOVE,a motion graphics collection
DISCUSS THE PATTERNS,a typography conference
A WARPED REALITY,a Christopher Nolan film festival
GIRLS STICK TOGETHER,a Girl Scouts rebrand
LET THEM GROW UP,an infant mortality campaign
FLY WITH ROYALTY,a KLM annual report
Copyright © 2022 Anne Hellersmith