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WHAT'S
IN THE
FRIDGE,

a food waste app

WHAT'S
IN THE
FRIDGE,

a food waste app

OBJECTIVE
Pick a major problem we face and figure out a way to solve that problem through an interactive interface. Then go on to design this interface from the ground up, starting with user journeys and ending with a fully flushed-out product.

SOLUTION
The problem I picked was food waste, a huge issue in America and worldwide. I created an app that would help people track their food and avoid wasting it. The app tracks expiration dates and alerts the user when something is about to spoil, while suggesting recipes using ingredients the user already has. The visuals are meant to be friendly, calming and inviting.

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Projects

PIECES OF A WHOLE,a Matson Logistics rebrand

CONSTRUCT YOUR SUCCESS,a Benali Marketing rebrand.

WEBSITE UNDER CONSTRUCTION,a website project to match new branding.

MORE THAN JUST CONTENT,a digital publication for John McNeil Studio

EVERY VICTORY STARTS WITH VISION,a RIA Eyewear packaging design

THE FACE OF ANALYTICS, a logo design for Teradata

PLAYING DRESS-UP,a PeekKids clothing email campaign

KEEPING UP WITH SOCIAL,a Teradata social campaign

PAINTING A STATEMENT, a mural design project

A HUMAN TOUCH TO DATA,a Teradata animation storyboard

SHIPPING THROUGH THE YEARS,a set of annual reports

RUMINATING ABOUT TRAVEL,a logo system update

EXPRESSIONS OF A BRAND,a collection of smaller Teradata projects

WHAT'S IN THE FRIDGE,a food waste app

THE FUTURE OF MOTION,a General Motors internship

MAKING WORDS MOVE,a motion graphics collection

DISCUSS THE PATTERNS,a typography conference

A WARPED REALITY,a Christopher Nolan film festival

GIRLS STICK TOGETHER,a Girl Scouts rebrand

LET THEM GROW UP,an infant mortality campaign

FLY WITH ROYALTY,a KLM annual report

Copyright © 2021 Anne Hellersmith

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