Benali rebrand_website pages_v1-01

CONSTRUCT YOUR SUCCESS,

a Benali Marketing rebrand

CONSTRUCT YOUR SUCCESS,

a Benali Marketing rebrand

CONSTRUCT YOUR SUCCESS,

a Benali Marketing rebrand

CONSTRUCT YOUR SUCCESS,

a Benali Marketing rebrand

CONSTRUCT YOUR SUCCESS,

 a Benali Marketing rebrand

OBJECTIVE
Give the Benali Marketing brand a much-needed update. Develop a new logo, color, icons, graphics, etc. 

SOLUTION
Working as the sole designer at Benali, I was tasked with leading the rebranding of the company. They'd had a past intern attempt this before, and though it was an upgrade from their first logo, they weren't fully satisfied with it. I designed a new logo, established colors, built out an icon set and applied it all across various print and digital materials.

Benali rebrand_website pages_v1-03
Benali rebrand_website pages_v1-04
Before:
Old Benali Logos
After:
Benali Logo
Benali rebrand_website pages_v1-06
Benali Logo animation
The color palette:
Benali rebrand_website pages_v1-05
Benali rebrand_website pages_v1-08
Benali rebrand_website pages_v1-09
Benali rebrand_website pages_v1-10

Projects

CONSTRUCT YOUR SUCCESS,a Benali Marketing rebrand.

MORE THAN JUST CONTENT,a digital publication for John McNeil Studio

EVERY VICTORY STARTS WITH VISION,a RIA Eyewear packaging design

THE FACE OF ANALYTICS, a logo design for Teradata

PIECES OF A WHOLE,a Matson Logistics rebrand

PLAYING DRESS-UP,a PeekKids clothing email campaign

KEEPING UP WITH SOCIAL,a Teradata social campaign

PAINTING A STATEMENT, a mural design project

A HUMAN TOUCH TO DATA,a Teradata animation storyboard

SHIPPING THROUGH THE YEARS,a set of annual reports

RUMINATING ABOUT TRAVEL,a logo system update

EXPRESSIONS OF A BRAND,a collection of smaller Teradata projects

WHAT'S IN THE FRIDGE,a food waste app

THE FUTURE OF MOTION,a General Motors internship

MAKING WORDS MOVE,a motion graphics collection

DISCUSS THE PATTERNS,a typography conference

A WARPED REALITY,a Christopher Nolan film festival

GIRLS STICK TOGETHER,a Girl Scouts rebrand

LET THEM GROW UP,an infant mortality campaign

FLY WITH ROYALTY,a KLM annual report

Copyright © 2021 Anne Hellersmith

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