CONSTRUCT YOUR SUCCESS,
a Benali Marketing rebrand
CONSTRUCT YOUR SUCCESS,
a Benali Marketing rebrand
CONSTRUCT YOUR SUCCESS,
a Benali Marketing rebrand
CONSTRUCT YOUR SUCCESS,
a Benali Marketing rebrand
CONSTRUCT YOUR SUCCESS,
a Benali Marketing rebrand
OBJECTIVE
Give the Benali Marketing brand a much-needed update. Develop a new logo, color, icons, graphics, etc.
SOLUTION
Working as the sole designer at Benali, I was tasked with leading the rebranding of the company. They'd had a past intern attempt this before, and though it was an upgrade from their first logo, they weren't fully satisfied with it. I designed a new logo, established colors, built out an icon set and applied it all across various print and digital materials.
Before:
After:
The color palette:
Projects
MAKING AN EVENT OF IT,a series of themed food posters.
CONSTRUCT YOUR SUCCESS,a Benali Marketing rebrand.
WEBSITE UNDER CONSTRUCTION,a website project to match new branding.
ROOFING MADE HUMAN,a new brand for a new company.
PIECES OF A WHOLE,a Matson Logistics rebrand
MORE THAN JUST CONTENT,a digital publication for John McNeil Studio
EVERY VICTORY STARTS WITH VISION,a RIA Eyewear packaging design
THE FACE OF ANALYTICS, a logo design for Teradata
PLAYING DRESS-UP,a PeekKids clothing email campaign
KEEPING UP WITH SOCIAL,a Teradata social campaign
PAINTING A STATEMENT, a mural design project
A HUMAN TOUCH TO DATA,a Teradata animation storyboard
SHIPPING THROUGH THE YEARS,a set of annual reports
RUMINATING ABOUT TRAVEL,a logo system update
EXPRESSIONS OF A BRAND,a collection of smaller Teradata projects
WHAT'S IN THE FRIDGE,a food waste app
THE FUTURE OF MOTION,a General Motors internship
MAKING WORDS MOVE,a motion graphics collection
DISCUSS THE PATTERNS,a typography conference
A WARPED REALITY,a Christopher Nolan film festival
GIRLS STICK TOGETHER,a Girl Scouts rebrand
LET THEM GROW UP,an infant mortality campaign
FLY WITH ROYALTY,a KLM annual report