Benali rebrand_website pages_v1-01

CONSTRUCT YOUR SUCCESS,

a Benali Marketing rebrand

CONSTRUCT YOUR SUCCESS,

a Benali Marketing rebrand

CONSTRUCT YOUR SUCCESS,

a Benali Marketing rebrand

CONSTRUCT YOUR SUCCESS,

a Benali Marketing rebrand

CONSTRUCT YOUR SUCCESS,

 a Benali Marketing rebrand

OBJECTIVE
Give the Benali Marketing brand a much-needed update. Develop a new logo, color, icons, graphics, etc. 

SOLUTION
Working as the sole designer at Benali, I was tasked with leading the rebranding of the company. They'd had a past intern attempt this before, and though it was an upgrade from their first logo, they weren't fully satisfied with it. I designed a new logo, established colors, built out an icon set and applied it all across various print and digital materials.

Benali rebrand_website pages_v1-03
Benali rebrand_website pages_v1-04
Before:
Old Benali Logos
After:
Benali Logo
Benali rebrand_website pages_v1-06
Benali Logo animation
The color palette:
Benali rebrand_website pages_v1-05
Benali rebrand_website pages_v1-08
Benali rebrand_website pages_v1-09
Benali rebrand_website pages_v1-10

Projects

ROOFING MADE HUMAN,a new brand for a new company.

PIECES OF A WHOLE,a Matson Logistics rebrand

CONSTRUCT YOUR SUCCESS,a Benali Marketing rebrand.

WEBSITE UNDER CONSTRUCTION,a website project to match new branding.

MORE THAN JUST CONTENT,a digital publication for John McNeil Studio

EVERY VICTORY STARTS WITH VISION,a RIA Eyewear packaging design

THE FACE OF ANALYTICS, a logo design for Teradata

PLAYING DRESS-UP,a PeekKids clothing email campaign

KEEPING UP WITH SOCIAL,a Teradata social campaign

PAINTING A STATEMENT, a mural design project

A HUMAN TOUCH TO DATA,a Teradata animation storyboard

SHIPPING THROUGH THE YEARS,a set of annual reports

RUMINATING ABOUT TRAVEL,a logo system update

EXPRESSIONS OF A BRAND,a collection of smaller Teradata projects

WHAT'S IN THE FRIDGE,a food waste app

THE FUTURE OF MOTION,a General Motors internship

MAKING WORDS MOVE,a motion graphics collection

DISCUSS THE PATTERNS,a typography conference

A WARPED REALITY,a Christopher Nolan film festival

GIRLS STICK TOGETHER,a Girl Scouts rebrand

LET THEM GROW UP,an infant mortality campaign

FLY WITH ROYALTY,a KLM annual report

Copyright © 2022 Anne Hellersmith

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