CONSTRUCT YOUR SUCCESS,
a Benali Marketing rebrand
CONSTRUCT YOUR SUCCESS,
a Benali Marketing rebrand
CONSTRUCT YOUR SUCCESS,
a Benali Marketing rebrand
CONSTRUCT YOUR SUCCESS,
a Benali Marketing rebrand
CONSTRUCT YOUR SUCCESS,
a Benali Marketing rebrand
OBJECTIVE
Give the Benali Marketing brand a much-needed update. Develop a new logo, color, icons, graphics, etc.
SOLUTION
Working as the sole designer at Benali, I was tasked with leading the rebranding of the company. They'd had a past intern attempt this before, and though it was an upgrade from their first logo, they weren't fully satisfied with it. I designed a new logo, established colors, built out an icon set and applied it all across various print and digital materials.
Before:
After:
The color palette:
Projects
CONSTRUCT YOUR SUCCESS,a Benali Marketing rebrand.
WEBSITE UNDER CONSTRUCTION,a website project to match new branding.
BUILDING A COMMUNITY,a brand new website.
MAKING AN EVENT OF IT,a series of themed food posters.
EXPLORING A NEW TERRAIN,a new surface for a new website.
WIPING THE SLATE CLEAN,a new look for a law firm.
BUILDING A SOLID SURFACE,a new look for new construction.
ROOFING MADE HUMAN,a new brand for a new company.
PIECES OF A WHOLE,a Matson Logistics rebrand
MORE THAN JUST CONTENT,a digital publication for John McNeil Studio
EVERY VICTORY STARTS WITH VISION,a RIA Eyewear packaging design
THE FACE OF ANALYTICS, a logo design for Teradata
PLAYING DRESS-UP,a PeekKids clothing email campaign
KEEPING UP WITH SOCIAL,a Teradata social campaign
PAINTING A STATEMENT, a mural design project
A HUMAN TOUCH TO DATA,a Teradata animation storyboard
SHIPPING THROUGH THE YEARS,a set of annual reports
RUMINATING ABOUT TRAVEL,a logo system update
EXPRESSIONS OF A BRAND,a collection of smaller Teradata projects
WHAT'S IN THE FRIDGE,a food waste app
THE FUTURE OF MOTION,a General Motors internship
MAKING WORDS MOVE,a motion graphics collection
DISCUSS THE PATTERNS,a typography conference
A WARPED REALITY,a Christopher Nolan film festival
GIRLS STICK TOGETHER,a Girl Scouts rebrand
LET THEM GROW UP,an infant mortality campaign
FLY WITH ROYALTY,a KLM annual report