The 1907 roofing website homepage, shown on a mac screen standing on a desk.

ROOFING
MADE
HUMAN,

a new brand for a new company.

ROOFING
MADE
HUMAN,

a new brand for a new company.

OBJECTIVE
As a brand new company in the business of residential roofing, 1907 Roofing needed a fully new brand and all that comes with that.

SOLUTION
Starting with the core brand elements, I designed a new logo, decided on colors, typefaces, icons and graphic elements. Then, together with the team at Benali, we built out their website, set up social media templates, set up their business cards and letterhead, and designed swag as well as yard signs and more.

A collection of initial logo sketches for 1907 Roofing
Digital logo explorations for 1907 roofing
1907 Roofing final logo design.
1907 Roofing color choices
Typeface choices for 1907 roofing
1907 Pages_v1-06
Business cards for 1907 roofing. The Logo is stamped largely on a dark blue background on one side, and the contact information set neatly on the other.
1907 Roofing letterhead and business card mockup
1907 Roofing thank you cards
1907 Pages_v1-09
1907 Roofing Hoodie Mockups
1907 Roofing Social media grid mocked up on a phone in instagram
1907 roofing email templates, set up at varying lengths for different types of content.
1907 roofing homepage mockup. Animated and showing the full length of the webpage.
1907 roofing why us page mockup. Animated and showing the full length of the webpage.
1907 roofing services page mockup. Animated and showing the full length of the webpage.
1907 roofing insurance agents page mockup. Animated and showing the full length of the webpage.
1907 roofing team page mockup. Animated and showing the full length of the webpage.
1907 roofing careers page mockup. Animated and showing the full length of the webpage.
1907 roofing resources page mockup. Animated and showing the full length of the webpage.

Projects

ROOFING MADE HUMAN,a new brand for a new company.

PIECES OF A WHOLE,a Matson Logistics rebrand

CONSTRUCT YOUR SUCCESS,a Benali Marketing rebrand.

WEBSITE UNDER CONSTRUCTION,a website project to match new branding.

MORE THAN JUST CONTENT,a digital publication for John McNeil Studio

EVERY VICTORY STARTS WITH VISION,a RIA Eyewear packaging design

THE FACE OF ANALYTICS, a logo design for Teradata

PLAYING DRESS-UP,a PeekKids clothing email campaign

KEEPING UP WITH SOCIAL,a Teradata social campaign

PAINTING A STATEMENT, a mural design project

A HUMAN TOUCH TO DATA,a Teradata animation storyboard

SHIPPING THROUGH THE YEARS,a set of annual reports

RUMINATING ABOUT TRAVEL,a logo system update

EXPRESSIONS OF A BRAND,a collection of smaller Teradata projects

WHAT'S IN THE FRIDGE,a food waste app

THE FUTURE OF MOTION,a General Motors internship

MAKING WORDS MOVE,a motion graphics collection

DISCUSS THE PATTERNS,a typography conference

A WARPED REALITY,a Christopher Nolan film festival

GIRLS STICK TOGETHER,a Girl Scouts rebrand

LET THEM GROW UP,an infant mortality campaign

FLY WITH ROYALTY,a KLM annual report

Copyright © 2022 Anne Hellersmith

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