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PIECES 
OF A
WHOLE,

OBJECTIVE
Establish a visual design system for Matson Logistics by which they can differentiate themselves from their mother brand Matson.

SOLUTION
In tandem with a creative director at John McNeil Studio, I explored, presented and designed a new design system for Matson Logistics. We established a new logo lockup. Their old one was difficult to read at small sizes, so we were tasked to make the "logistics" bolder. As for the rest of the visuals, we developed a large range of mockups as part of our explorations. Due to a limited budget, however, the only items that went into actual production were an internal poster, a range of web banners and an internal folded leave-behind.

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Before

Before

After

and after:

and after:

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 Some Initial Exploration

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Variations on our established theme

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Final web banners

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Other materials we designed and mocked-up, but that have not yet been produced

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Projects

MORE THAN JUST CONTENT,a digital publication for John McNeil Studio

EVERY VICTORY STARTS WITH VISION,a RIA Eyewear packaging design

PIECES OF A WHOLE,a Matson Logistics rebrand

PAINTING A STATEMENT, a mural design project

KEEPING UP WITH SOCIAL,a Teradata social campaign

PLAYING DRESS-UP,a PeekKids clothing email campaign

THE FACE OF ANALYTICS, a logo design for Teradata

EXPRESSIONS OF A BRAND,a collection of smaller Teradata projects

SHIPPING THROUGH THE YEARS,a set of annual reports

A HUMAN TOUCH TO DATA,a Teradata animation storyboard

GIRLS STICK TOGETHER,a Girl Scouts rebrand

RUMINATING ABOUT TRAVEL,a logo system update

WHAT'S IN THE FRIDGE,a food waste app

THE FUTURE OF MOTION,a General Motors internship

FLY WITH ROYALTY,a KLM annual report

MAKING WORDS MOVE,a motion graphics collection

A WARPED REALITY,a Christopher Nolan film festival

DISCUSS THE PATTERNS,a typography conference

LET THEM GROW UP,an infant mortality campaign

Copyright © 2020 Anne Hellersmith

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