Portfolio Pages_v1

PIECES 
OF A
WHOLE,

OBJECTIVE
Establish a visual design system for Matson Logistics by which they can differentiate themselves from their mother brand Matson.

SOLUTION
In tandem with a creative director at John McNeil Studio, I explored, presented and designed a new design system for Matson Logistics. We established a new logo lockup. Their old one was difficult to read at small sizes, so we were tasked to make the "logistics" bolder. As for the rest of the visuals, we developed a large range of mockups as part of our explorations. Due to a limited budget, however, the only items that went into actual production were an internal poster, a range of web banners and an internal folded leave-behind.

Portfolio Pages_v16

Before

Before

After

and after:

and after:

Portfolio Pages_v15
Portfolio Pages_v14
Portfolio Pages_v17

 Some Initial Exploration

Portfolio Pages_v123

Variations on our established theme

Portfolio Pages_v122

Final web banners

Portfolio Pages_v13
Portfolio Pages_v12
Portfolio Pages_v19
Portfolio Pages_v18
Portfolio Pages_v119
Portfolio Pages_v125
Portfolio Pages_v124

Other materials we designed and mocked-up, but that have not yet been produced

Portfolio Pages_v112
Portfolio Pages_v113
Portfolio Pages_v115
Portfolio Pages_v116
Portfolio Pages_v117
Portfolio Pages_v114
Portfolio Pages_v118
Portfolio Pages_v120

Projects

CONSTRUCT YOUR SUCCESS,a Benali Marketing rebrand.

WEBSITE UNDER CONSTRUCTION,a website project to match new branding.

BUILDING A COMMUNITY,a brand new website.

MAKING AN EVENT OF IT,a series of themed food posters.

EXPLORING A NEW TERRAIN,a new surface for a new website.

WIPING THE SLATE CLEAN,a new look for a law firm.

BUILDING A SOLID SURFACE,a new look for new construction.

ROOFING MADE HUMAN,a new brand for a new company.

PIECES OF A WHOLE,a Matson Logistics rebrand

MORE THAN JUST CONTENT,a digital publication for John McNeil Studio

EVERY VICTORY STARTS WITH VISION,a RIA Eyewear packaging design

THE FACE OF ANALYTICS, a logo design for Teradata

PLAYING DRESS-UP,a PeekKids clothing email campaign

KEEPING UP WITH SOCIAL,a Teradata social campaign

PAINTING A STATEMENT, a mural design project

A HUMAN TOUCH TO DATA,a Teradata animation storyboard

SHIPPING THROUGH THE YEARS,a set of annual reports

RUMINATING ABOUT TRAVEL,a logo system update

EXPRESSIONS OF A BRAND,a collection of smaller Teradata projects

WHAT'S IN THE FRIDGE,a food waste app

THE FUTURE OF MOTION,a General Motors internship

MAKING WORDS MOVE,a motion graphics collection

DISCUSS THE PATTERNS,a typography conference

A WARPED REALITY,a Christopher Nolan film festival

GIRLS STICK TOGETHER,a Girl Scouts rebrand

LET THEM GROW UP,an infant mortality campaign

FLY WITH ROYALTY,a KLM annual report

Copyright © 2022 Anne Hellersmith

INSTAGRAM          LINKEDIN

INSTAGRAM        FACEBOOK        LINKEDIN