Establish a visual design system for Matson Logistics by which they can differentiate themselves from their mother brand Matson.
In tandem with a creative director at John McNeil Studio, I explored, presented and designed a new design system for Matson Logistics. We established a new logo lockup. Their old one was difficult to read at small sizes, so we were tasked to make the "logistics" bolder. As for the rest of the visuals, we developed a large range of mockups as part of our explorations. Due to a limited budget, however, the only items that went into actual production were an internal poster, a range of web banners and an internal folded leave-behind.
Some Initial Exploration
Variations on our established theme
Final web banners
Other materials we designed and mocked-up, but that have not yet been produced
MAKING AN EVENT OF IT,a series of themed food posters.
CONSTRUCT YOUR SUCCESS,a Benali Marketing rebrand.
WEBSITE UNDER CONSTRUCTION,a website project to match new branding.
ROOFING MADE HUMAN,a new brand for a new company.
PIECES OF A WHOLE,a Matson Logistics rebrand
MORE THAN JUST CONTENT,a digital publication for John McNeil Studio
EVERY VICTORY STARTS WITH VISION,a RIA Eyewear packaging design
THE FACE OF ANALYTICS, a logo design for Teradata
PLAYING DRESS-UP,a PeekKids clothing email campaign
KEEPING UP WITH SOCIAL,a Teradata social campaign
PAINTING A STATEMENT, a mural design project
A HUMAN TOUCH TO DATA,a Teradata animation storyboard
SHIPPING THROUGH THE YEARS,a set of annual reports
RUMINATING ABOUT TRAVEL,a logo system update
EXPRESSIONS OF A BRAND,a collection of smaller Teradata projects
WHAT'S IN THE FRIDGE,a food waste app
THE FUTURE OF MOTION,a General Motors internship
MAKING WORDS MOVE,a motion graphics collection
DISCUSS THE PATTERNS,a typography conference
A WARPED REALITY,a Christopher Nolan film festival
GIRLS STICK TOGETHER,a Girl Scouts rebrand
LET THEM GROW UP,an infant mortality campaign
FLY WITH ROYALTY,a KLM annual report
Copyright © 2022 Anne Hellersmith