MORE
THAN JUST CONTENT,
a digital publication for John McNeil Studio
MORE
THAN JUST CONTENT,
a digital publication for John McNeil Studio
OBJECTIVE
Establish and design the look and feel for the first edition of JMS Editorial, a new quarterly digital publication (on Medium.com) by John McNeil Studio. Working with a creative director and strategist, develop a visual style and range of assets focused around the first theme: "Content".
SOLUTION
Design a cohesive set of header images for 5 written articles, 4 audio interviews, 1 podcast and a video, to be published on Medium. Standardize the style for all imagery and pullquotes as well as a wordmark lockup "template" to be used for future editions. Develop a set of storyboards for an animated invitation and title slides plus lower thirds for a video to be produced by a motion graphics designer at JMS. And finally, create a foldable poster print piece to coincide with all this, to be handed out at the launch event.
Note: Due to the shelter-in-place order in San Francisco, the event did not take place. Instead, the print pieces were mailed around to clients and partners of the studio.
Projects
CONSTRUCT YOUR SUCCESS,a Benali Marketing rebrand.
WEBSITE UNDER CONSTRUCTION,a website project to match new branding.
BUILDING A COMMUNITY,a brand new website.
MAKING AN EVENT OF IT,a series of themed food posters.
EXPLORING A NEW TERRAIN,a new surface for a new website.
WIPING THE SLATE CLEAN,a new look for a law firm.
BUILDING A SOLID SURFACE,a new look for new construction.
ROOFING MADE HUMAN,a new brand for a new company.
PIECES OF A WHOLE,a Matson Logistics rebrand
MORE THAN JUST CONTENT,a digital publication for John McNeil Studio
EVERY VICTORY STARTS WITH VISION,a RIA Eyewear packaging design
THE FACE OF ANALYTICS, a logo design for Teradata
PLAYING DRESS-UP,a PeekKids clothing email campaign
KEEPING UP WITH SOCIAL,a Teradata social campaign
PAINTING A STATEMENT, a mural design project
A HUMAN TOUCH TO DATA,a Teradata animation storyboard
SHIPPING THROUGH THE YEARS,a set of annual reports
RUMINATING ABOUT TRAVEL,a logo system update
EXPRESSIONS OF A BRAND,a collection of smaller Teradata projects
WHAT'S IN THE FRIDGE,a food waste app
THE FUTURE OF MOTION,a General Motors internship
MAKING WORDS MOVE,a motion graphics collection
DISCUSS THE PATTERNS,a typography conference
A WARPED REALITY,a Christopher Nolan film festival
GIRLS STICK TOGETHER,a Girl Scouts rebrand
LET THEM GROW UP,an infant mortality campaign
FLY WITH ROYALTY,a KLM annual report