Web-Mockups_v4

MORE
THAN JUST CONTENT,

a digital publication for John McNeil Studio

MORE
THAN JUST CONTENT,

a digital publication for John McNeil Studio

OBJECTIVE
Establish and design the look and feel for the first edition of JMS Editorial, a new quarterly digital publication (on Medium.com) by John McNeil Studio. Working with a creative director and strategist, develop a visual style and range of assets focused around the first theme: "Content".

SOLUTION
Design a cohesive set of header images for 5 written articles, 4 audio interviews, 1 podcast and a video, to be published on Medium. Standardize the style for all imagery and pullquotes as well as a wordmark lockup "template" to be used for future editions. Develop a set of storyboards for an animated invitation and title slides plus lower thirds for a video to be produced by a motion graphics designer at JMS. And finally, create a foldable poster print piece to coincide with all this, to be handed out at the launch event. 

Note: Due to the shelter-in-place order in San Francisco, the event did not take place. Instead, the print pieces were mailed around to clients and partners of the studio.

JMS_Editorial_Portfolio_Pages_v19
JMS_Editorial_Portfolio_Pages_v13
JMS_Editorial_Portfolio_Pages_v12
Web-Mockups_v3
Web-Mockups_v2
JMS_Editorial_Portfolio_Pages_v15
JMS_Editorial_Portfolio_Pages_v17
JMS_Editorial_Portfolio_Pages_v14
JMS_Editorial_Portfolio_Pages_v110
Email_v1
JMS_Editorial_Portfolio_Pages_v18

Projects

MORE THAN JUST CONTENT,a digital publication for John McNeil Studio

EVERY VICTORY STARTS WITH VISION,a RIA Eyewear packaging design

PIECES OF A WHOLE,a Matson Logistics rebrand

PAINTING A STATEMENT, a mural design project

KEEPING UP WITH SOCIAL,a Teradata social campaign

PLAYING DRESS-UP,a PeekKids clothing email campaign

THE FACE OF ANALYTICS, a logo design for Teradata

EXPRESSIONS OF A BRAND,a collection of smaller Teradata projects

SHIPPING THROUGH THE YEARS,a set of annual reports

A HUMAN TOUCH TO DATA,a Teradata animation storyboard

GIRLS STICK TOGETHER,a Girl Scouts rebrand

RUMINATING ABOUT TRAVEL,a logo system update

WHAT'S IN THE FRIDGE,a food waste app

THE FUTURE OF MOTION,a General Motors internship

FLY WITH ROYALTY,a KLM annual report

MAKING WORDS MOVE,a motion graphics collection

A WARPED REALITY,a Christopher Nolan film festival

DISCUSS THE PATTERNS,a typography conference

LET THEM GROW UP,an infant mortality campaign

Copyright © 2020 Anne Hellersmith

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