Establish and design the look and feel for the first edition of JMS Editorial, a new quarterly digital publication (on Medium.com) by John McNeil Studio. Working with a creative director and strategist, develop a visual style and range of assets focused around the first theme: "Content".
Design a cohesive set of header images for 5 written articles, 4 audio interviews, 1 podcast and a video, to be published on Medium. Standardize the style for all imagery and pullquotes as well as a wordmark lockup "template" to be used for future editions. Develop a set of storyboards for an animated invitation and title slides plus lower thirds for a video to be produced by a motion graphics designer at JMS. And finally, create a foldable poster print piece to coincide with all this, to be handed out at the launch event.
Note: Due to the shelter-in-place order in San Francisco, the event did not take place. Instead, the print pieces were mailed around to clients and partners of the studio.
MORE THAN JUST CONTENT,a digital publication for John McNeil Studio
EVERY VICTORY STARTS WITH VISION,a RIA Eyewear packaging design
PIECES OF A WHOLE,a Matson Logistics rebrand
PAINTING A STATEMENT, a mural design project
KEEPING UP WITH SOCIAL,a Teradata social campaign
PLAYING DRESS-UP,a PeekKids clothing email campaign
THE FACE OF ANALYTICS, a logo design for Teradata
EXPRESSIONS OF A BRAND,a collection of smaller Teradata projects
SHIPPING THROUGH THE YEARS,a set of annual reports
A HUMAN TOUCH TO DATA,a Teradata animation storyboard
GIRLS STICK TOGETHER,a Girl Scouts rebrand
RUMINATING ABOUT TRAVEL,a logo system update
WHAT'S IN THE FRIDGE,a food waste app
THE FUTURE OF MOTION,a General Motors internship
FLY WITH ROYALTY,a KLM annual report
MAKING WORDS MOVE,a motion graphics collection
A WARPED REALITY,a Christopher Nolan film festival
DISCUSS THE PATTERNS,a typography conference
LET THEM GROW UP,an infant mortality campaign