PLAYING
DRESS-UP,
a PeekKids clothing email campaign
DRESSING
UP TO
PLAY,
a PeekKids clothing email campaign
OBJECTIVE
Design tri-weekly emails for the kids' clothing brand PeekKids. Keep them playful and display whatever the current season of clothes is, in the best light possible. Invite customers to come check out the store.
SOLUTION
A series of 55 emails, 6 including gifs. Using the photography the creative director and the in-house photographer at John McNeil Studio took, I created gifs, little illustrations, and put them together into playful, engaging email designs. Each "season" of clothing required a new typeface choice, new color schemes and a new set of graphics. I worked on these from September through to the beginning of January.
Projects
MORE THAN JUST CONTENT,a digital publication for John McNeil Studio
EVERY VICTORY STARTS WITH VISION,a RIA Eyewear packaging design
PIECES OF A WHOLE,a Matson Logistics rebrand
PAINTING A STATEMENT, a mural design project
KEEPING UP WITH SOCIAL,a Teradata social campaign
PLAYING DRESS-UP,a PeekKids clothing email campaign
THE FACE OF ANALYTICS, a logo design for Teradata
EXPRESSIONS OF A BRAND,a collection of smaller Teradata projects
SHIPPING THROUGH THE YEARS,a set of annual reports
A HUMAN TOUCH TO DATA,a Teradata animation storyboard
GIRLS STICK TOGETHER,a Girl Scouts rebrand
RUMINATING ABOUT TRAVEL,a logo system update
WHAT'S IN THE FRIDGE,a food waste app
THE FUTURE OF MOTION,a General Motors internship
FLY WITH ROYALTY,a KLM annual report
MAKING WORDS MOVE,a motion graphics collection
A WARPED REALITY,a Christopher Nolan film festival
DISCUSS THE PATTERNS,a typography conference
LET THEM GROW UP,an infant mortality campaign