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PLAYING
DRESS-UP,

a PeekKids clothing email campaign

DRESSING
UP TO
PLAY,

a PeekKids clothing email campaign

OBJECTIVE
Design tri-weekly emails for the kids' clothing brand PeekKids. Keep them playful and display whatever the current season of clothes is, in the best light possible. Invite customers to come check out the store.

SOLUTION
A series of 55 emails, 6 including gifs. Using the photography the creative director and the in-house photographer at John McNeil Studio took, I created gifs, little illustrations, and put them together into playful, engaging email designs. Each "season" of clothing required a new typeface choice, new color schemes and a new set of graphics. I worked on these from September through to the beginning of January.

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Projects

MORE THAN JUST CONTENT,a digital publication for John McNeil Studio

EVERY VICTORY STARTS WITH VISION,a RIA Eyewear packaging design

PIECES OF A WHOLE,a Matson Logistics rebrand

PAINTING A STATEMENT, a mural design project

KEEPING UP WITH SOCIAL,a Teradata social campaign

PLAYING DRESS-UP,a PeekKids clothing email campaign

THE FACE OF ANALYTICS, a logo design for Teradata

EXPRESSIONS OF A BRAND,a collection of smaller Teradata projects

SHIPPING THROUGH THE YEARS,a set of annual reports

A HUMAN TOUCH TO DATA,a Teradata animation storyboard

GIRLS STICK TOGETHER,a Girl Scouts rebrand

RUMINATING ABOUT TRAVEL,a logo system update

WHAT'S IN THE FRIDGE,a food waste app

THE FUTURE OF MOTION,a General Motors internship

FLY WITH ROYALTY,a KLM annual report

MAKING WORDS MOVE,a motion graphics collection

A WARPED REALITY,a Christopher Nolan film festival

DISCUSS THE PATTERNS,a typography conference

LET THEM GROW UP,an infant mortality campaign

Copyright © 2020 Anne Hellersmith

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