Web-Mockups_v4

MORE
THAN JUST CONTENT,

a digital publication for John McNeil Studio

MORE
THAN JUST CONTENT,

a digital publication for John McNeil Studio

OBJECTIVE
Establish and design the look and feel for the first edition of JMS Editorial, a new quarterly digital publication (on Medium.com) by John McNeil Studio. Working with a creative director and strategist, develop a visual style and range of assets focused around the first theme: "Content".

SOLUTION
Design a cohesive set of header images for 5 written articles, 4 audio interviews, 1 podcast and a video, to be published on Medium. Standardize the style for all imagery and pullquotes as well as a wordmark lockup "template" to be used for future editions. Develop a set of storyboards for an animated invitation and title slides plus lower thirds for a video to be produced by a motion graphics designer at JMS. And finally, create a foldable poster print piece to coincide with all this, to be handed out at the launch event. 

Note: Due to the shelter-in-place order in San Francisco, the event did not take place. Instead, the print pieces were mailed around to clients and partners of the studio.

JMS_Editorial_Portfolio_Pages_v19
JMS_Editorial_Portfolio_Pages_v13
JMS_Editorial_Portfolio_Pages_v12
Web-Mockups_v3
Web-Mockups_v2
JMS_Editorial_Portfolio_Pages_v15
JMS_Editorial_Portfolio_Pages_v17
JMS_Editorial_Portfolio_Pages_v14
JMS_Editorial_Portfolio_Pages_v110
Email_v1
JMS_Editorial_Portfolio_Pages_v18

Projects

CONSTRUCT YOUR SUCCESS,a Benali Marketing rebrand.

WEBSITE UNDER CONSTRUCTION,a website project to match new branding.

BUILDING A COMMUNITY,a brand new website.

MAKING AN EVENT OF IT,a series of themed food posters.

EXPLORING A NEW TERRAIN,a new surface for a new website.

WIPING THE SLATE CLEAN,a new look for a law firm.

BUILDING A SOLID SURFACE,a new look for new construction.

ROOFING MADE HUMAN,a new brand for a new company.

PIECES OF A WHOLE,a Matson Logistics rebrand

MORE THAN JUST CONTENT,a digital publication for John McNeil Studio

EVERY VICTORY STARTS WITH VISION,a RIA Eyewear packaging design

THE FACE OF ANALYTICS, a logo design for Teradata

PLAYING DRESS-UP,a PeekKids clothing email campaign

KEEPING UP WITH SOCIAL,a Teradata social campaign

PAINTING A STATEMENT, a mural design project

A HUMAN TOUCH TO DATA,a Teradata animation storyboard

SHIPPING THROUGH THE YEARS,a set of annual reports

RUMINATING ABOUT TRAVEL,a logo system update

EXPRESSIONS OF A BRAND,a collection of smaller Teradata projects

WHAT'S IN THE FRIDGE,a food waste app

THE FUTURE OF MOTION,a General Motors internship

MAKING WORDS MOVE,a motion graphics collection

DISCUSS THE PATTERNS,a typography conference

A WARPED REALITY,a Christopher Nolan film festival

GIRLS STICK TOGETHER,a Girl Scouts rebrand

LET THEM GROW UP,an infant mortality campaign

FLY WITH ROYALTY,a KLM annual report

Copyright © 2022 Anne Hellersmith

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